Localrent.com is an online car rental aggregator that connects travelers with small, local rental companies across various countries. Originally launched in 2011 as Myrentacar in Montenegro, it rebranded to Localrent.com and now operates from Tallinn, Estonia. The platform serves over 30,000 customers yearly, offering affordable car rentals in destinations like Georgia, Greece, Cyprus, Turkey, and Thailand by partnering with regional providers rather than large international chains.

Unlike typical rental giants, Localrent.com focuses on a personal, cost-effective experience—customers might even deal directly with a local owner during pickup. The booking process is simple: pay a 15-20% advance online, settle the rest on-site, and enjoy low deposits (around 300 euros, sometimes none). With full pricing transparency, 24/7 roadside support, and flexible pick-up options, it’s designed for convenience and savings, often undercutting competitors by 2-3 times.

The company earns high marks—5 stars on Trustpilot from thousands of reviews—for its value and support of small businesses. However, its aggregator model means agent quality can vary, and cancellation policies may tighten near pickup dates. With a free booking tool for partners and a growing global footprint, Localrent.com appeals to budget-conscious travelers seeking a local touch in car rentals.